AR Lab's Smart Replicas project at Salone Internazionale del Mobile 2013

The Salone del Mobile in Milano is the global benchmark for the Home Furnishing Sector. An invaluable tool for the industry as well as an ongoing, quite extraordinary promotional vehicle. This year the trade fair will take place from 9 till 14 April 2013. The KABK will attend the exhibition for the fifth time, see the KABK's Salone website for more information. In co-operation with students from the Graphic Design department, the AR Lab will present some works from the project Smart Replicas (in collaboration with Studio Maaike Roozenburg).

The Salone Internazionale del Mobile made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world. In 1965 the leading furnishing sector companies were brought together in one single commercial exhibition space for the very first time.

The 2012 edition was attended by 292,370 trade operators, 188,579 of whom came from foreign Countries; 39,279 members of the general public and 6,484 communication operators. The exhibition will be held from 9 till 14 April 2013. For more information, please visit Salone del Mobile's website.