ARE2011 – The Augmented Reality Event by Brian Wassom

Apologies for not having posted substantive content this week. I spent most of the week in Santa Clara, California attending the second annual Augmented Reality Event. ARE2011 was a fantastic gathering of nearly all the active players in the entire AR industry, from the humblest startup to giants like Microsoft and Qualcomm. It featured dozens of speakers and an exhibit hall jam-packed with mind-blowing demonstrations of what’s to come.

For programmers, business people, entrepreneurs, investors, and devotees within the industry, ARE2011 offered a chance to see what their peers at other companies are doing, and an affirmation that the industry is expanding rapidly. For me, it provided a chance to talk directly with people in all of the aforementioned categories, and to gain unique insights into the challenges and concerns on the minds of those making augmented reality happen. Hopefully, that will enable me to provide content in this blog that is even more relevant and helpful to the industry.

Meanwhile, these are links to just a few of the presentations:

Aaron Parecki, “Ambient Discovery“
daqri, “Publishing Platforms“
Gary P. Hayes, ”The Value of Experiential – New Augmented Reality Business Models“
Law enforcement using AR to see through walls – a concept shared by Joe Rampolla
Gene Becker, “Developing Mobile AR with Layar“
Sander Veenhof, “Invisible AR – AR for ARtists“
Laurel Papworth, “8 Steps to Building an Online Community“
Trak Lord of VitaminAR, ”Hyperlocal Hitchhikers: Where Is Mobile AR headed?“
And here are a few snapshots from ARE2011: Sci-fi writer and author of Beyond the Beyond Bruce Sterling giving the opening keynote address. The “Space Liberation Manifesto” distributed by the “protestors” who staged a disruption of Sterling’s keynote. Me trying on a pair of AR glasses from Vuzix. Joseph Juhnke, CEO of Tanagram Partners, demonstrating a prototype mask that uses AR to help firefighters battle blazes more effectively and safely. The view through the windshield of a car using the Virtual Cable from MVS – an AR navigation system. The floating red dots and corporate logos (which are somewhat difficult to make out in this photo, but much clearer in person) are virtual projections.