Brilliant after Breakfast – Paint Job

Graffiti in the museum! In similar vein to the Uninvited Augmented Reality Art Exhibition at MoMA New York, the Dutch creative agency Brilliant after Breakfast ‘hijacked’ the Rijksmuseum in Amsterdam with their virtual exhibition, Paint Job. Paintings were virtually painted over with text, but in one example a soft drink can was also added to a painting. The idea behind this exhibition was to think about, amongst other things, copyright protection.