Gamify your drive with Lexus

Here is an interesting take on a promotional ad: Lexus’ latest model, IS Hybrid, is put through its paces with former Formula One driver Jarno Trulli behind the wheel playing a specially designed game called Trace Your Road. Some of Lexus’ Facebook fans sat next to Trulli with an iPad and were asked to ‘draw’ a road which was then projected on the floor of an empty airplane hangar. Their driver followed it in order to score points, gamification style driving ensues!