Seminar Transmedia Storytelling. On 31 October 2013
Syntens, CLICK NL and the Amsterdam Economic Board organised their second seminar on transmedia storytelling on Thursday 31 October 2013 at the National Library of the Netherlands. This is an increasingly important topic for cultural heritage institutions as storytelling allows them to display collections differently or to utilize digital and interactive presentation techniques in order to attract a new visitors. At the same time, companies and researchers who are keen to work together with museums, for example, and who would like to test their research in a practical setting were also very welcome. The AR Lab showed some highlights of its projects. Keywords are collaboration, visibility and forging bonds with visitors. Take a look at the programme on Syntens’ website.