TED talk Aurasma

Matt Mills from the start-up company Aurasma presented their AR application at TED. At the heart of the talk is the idea of an ‘aura’ which comes to light by linking digital content with something physical; for example, by visualising information about an object. According to Mills, AR can display information in a way that was never before possible and the Aurasma application does so through image recognition.

Matt Mills: Image recognition that triggers augmented reality