Vuforia: Qualcom's Augmented Reality Platform

Qualcomm unveiled their new branding for its augmented reality platform: Vuforia. A Whole New Vu. Vuforia was shown in conjunction with an innovative joint Sesame Workshop and live demo. Together they showcased a prototype playset which explores how augmented reality can create interactive, educational and storytelling gaming experiences for children, thereby encouraging learning and imagination. See the Vuforia announcement and Sesame Street demo from Paul Jacobs' keynote address at CES.