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Matt Mills from the start-up company Aurasma presented their AR application at TED.

Last year Google launched Project Glass, a vision of the future of AR. The company has not limited itself to that type of AR, however, and has also developed a ‘soft’ version; Google FieldTrip.

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Shoot down bugs and mosquitoes or link 3D ojects to GPS coordinates with AR apps from AR23D.

Translating text in the flash of camera. Quest Visual has developed an AR translation app for iPhone and Android.

Qualcomm unveiled their new branding for its augmented reality platform: Vuforia. A Whole New Vu. Vuforia was shown in conjunction with an innovative joint Sesame Workshop and live demo.

Hasbro just launched a new product that will turn iPhones into 3D viewers.